Custom GTM Projects
The model your reps helped build is the one they will actually use
Most scoring models fail for the same reason: the people working the leads never helped define them. We put your BDRs, AEs and RevOps in the room to set the tiers before anything gets built, document it as we go, and hand it over with the training already done.
Delivered
Four numbers from completed engagements. The first is the one this page is about: a scoring model is only worth building if the people it routes work to helped define it.
35,000
accounts scored, tiered and routed
Enterprise DevOps platform · model co-defined with their BDRs, AEs and RevOps
72 hours
to ship 200+ ads
Every platform and persona, with outreach copy and sequences
30 days
to first qualified meetings in a new vertical
Real estate tech platform · ICP, list and sequences built from zero
3 months
to full handover
Team trained and documented, running it without us
[ fig. 01 · the same four steps, reordered ]
how it usually runs
- 01ScopeAgreed with leadership
- 02BuildModel designed from the data
- 03LaunchTraining session at the end
- 04AdoptionReps work their own lists again
how we run it
- 01The roomYour BDRs and AEs set the tiers
- 02BuildAgainst what they decided
- 03DocumentWritten while it is built
- 04HandoverTraining already happened
Nothing here is about better software. The only difference between the two rows is when the people who work the leads get a say, and that is the difference between a model in use and a model in a tab nobody opens.
[ fig. 02 · what is left when we go ]
Asset register
- Signal engineYour CRMYou
- Ad harness and creativeYour ad accountsYou
- ABM landing pagesYour domainYou
- Control documentYour driveYou
- Agent skill filesYour repoYou
- The operatorYour payrollYou
Nothing on this list is hosted by us.
[ drawn from a live engagement ]
Where do the prompts, the model, the ad accounts and the documentation live at the end? Here. Anywhere else is renting. Low key-man risk means the capability does not walk out when a person does.
What we build, live
Watch a buyer signal become pipeline action
This is the system a forward deployed engineer leaves behind: signals captured, resolved to accounts, scored, and routed to the right play, automatically, every time.
Live system · signals to action
Signals
Your GTM Engine
Actions
What we build
The infrastructure under an adaptive GTM engine
The unglamorous systems that separate Stage 5 teams from everyone else.
Scoring
Account scoring (firmographic, technographic, heat), person scoring (role, seniority), intent scoring with decay logic, and conversation scoring, so effort follows revenue probability.
Tagging & telemetry
Signal capture across website, content, events, and product; identity resolution that links people to accounts; event tagging and normalization your whole stack can trust.
Routing
Action routing that turns scores into next steps, human-vs-agent allocation across PLG, BDR, and AE motions, and next-best-action orchestration.
Outbound systems
Signal-driven email, LinkedIn, and calling sequences that trigger from buyer behavior, not from someone remembering to hit send.
Content & ABM engines
Always-on coordinated content systems and signal-driven account execution, built on the same infrastructure.
Knowledge & governance
Documentation, playbooks, and governance so the system is institutional IP, not tribal knowledge that walks out when a person does.
How engagements work
Embedded, scoped, and handed over
Diagnose
The Drift Audit: we verify your reported stage against the 17 published criteria of the AI GTM Maturity Model. The first step is verification, not a build. You walk out knowing which stage your evidence supports whether you buy anything after it or not.
Design
A scoped build plan with clear owners: what we build, what your team learns to run, and what gets governed by whom.
Build, embedded
A forward deployed engineer works inside your stack and your Slack, shipping working systems weekly, not slideware quarterly. Hold us to what ships and gets documented in the first 30 days.
Transfer ownership
Documentation, training, and handoff. Your team owns, governs, and scales the system. We stay on only if you want us to.
Have a GTM system in mind?
Bring us the bottleneck. We'll tell you in one call whether it's a two-week build or a bad idea.
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