Field notes

Notes from building AI GTM systems

What we learn running LinkedIn content engines, agentic ad campaigns, and custom GTM builds. Written up while the decision is still fresh.

AI GTM

Sophistication theater: the AI GTM stack that looks Stage 4 and runs at Stage 2

Tool count is the least reliable signal of AI GTM maturity. The seven claims that sound like Stage 4, the symptoms of a team pretending, and the questions that settle it.

Aug 24, 202610 min read