AI GTM

The maturity model in practice: how B2B revenue teams move from prompting chat tools by hand to systems that trigger themselves from buyer signals.

AI GTM

Sophistication theater: the AI GTM stack that looks Stage 4 and runs at Stage 2

Tool count is the least reliable signal of AI GTM maturity. The seven claims that sound like Stage 4, the symptoms of a team pretending, and the questions that settle it.

Aug 24, 202610 min read